For Google Search rankings, proving first-hand experience is more crucial than ever. Until now, Google’s algorithm used the E-A-T concept was used to evaluate whether Google’s search ranking systems were actually providing useful and relevant content.  It focused on content that demonstrates expertise, authoritativeness, and trustworthiness. But, there’s a Google E-E-A-T update, expanding the concept … Continue reading What Happened When Google Updated E-A-T to E-E-A-T and Why it’s Important