In today’s world where newspapers are only used as packing paper, where people no longer look at billboards on the side of the road, and where absolutely everything happens online, social media presence means everything to a business. And that’s exactly why you should hire a social media agency – don’t leave the biggest part of marketing up to faith, hire professionals and watch your business grow.
Why Is Marketing So Important and Is There a Valid Reason Why You Should Hire a Social Media Agency?
Have you ever wondered why people put such an emphasis on advertising? Why does Coca-Cola, arguably one of the most popular and successful products in the entire world, spend around 4 billion dollars every year just on marketing a drink that is very well known to pretty much anyone and has remained with the same recipe for over a hundred years?
Why would anyone spend so much of their hard-earned money on a silly 10-second commercial? The answer is actually quite simple – it is no longer enough to just have a good product, it needs to be seen. Otherwise, all its potential will be wasted on a shelf in the store or in the storage facility in the bad part of town.
In the golden age, the secret to success was very simple and straightforward – develop a good quality product that people are in need of. Something that will ease the challenges of everyday life and make a customer’s day that much better. However, times have changed drastically, and just having an amazing product and working hard isn’t gonna cut it anymore.
What Is the Secret to Success?
You need another thing to succeed, and that magical component is called marketing, or advertising. Sometimes, great marketing is even more important than the quality of the product if you’re looking to make some easy money.
However, if you want your business to withstand the test of time and develop, you will need only 2 things: a quality product, and killer marketing. But developing a unique and promising business idea is easy, how do you go about pushing it out into the open market with billions of products just like it? How do you get people to actually buy your services and pick you out of all the options?
Well, while there is no exact formula, one thing you can be sure of is that sitting in the shadows, being cocky and waiting to get picked won’t get you anywhere. You need to get out there and build your presence among customers. But of course, it’s easier said than done, so how do you actually go about doing that, where do you start?
Social Media Presence Is Essential for any Business – You Need to Get Out There and Make People See You
It seems that up until just a few years ago, marketing a product simply meant booking your spot in the commercial block of your local TV station, buying an advertising spot in the paper, or putting your name on a billboard. That was the trifecta of marketing that would guarantee your business got seen and heard of, but today, it’s a completely different story.
Today, it’s all about marketing on social media, and you can notice that absolutely every company and business that is worth anything is constantly making content on various platforms. From food and cosmetics companies, car cleaning businesses, to even the most popular airlines in the world, everyone is out there battling the algorithms, trying to get closer to their customers. Because the reality of it is, if your product is noticed, it will be bought.
A simple statistic shows that just under 50% of TikTok users buy a product they see advertised on their feed. And did you know that most people won’t even consider buying a product if they can’t find them on social media? That’s how essential having an online presence is.
The 62-year-old owner of Ryan Air was probably confused when they told him he would have to spend millions and millions of dollars on advertising a service that is already in high demand. But that’s how you stay on top and develop further. Now, they’re one of the most popular accounts of TikTok and Twitter(X).
How Can You Get People to Notice You?
Building and maintaining a social media presence can be complicated for some people. It’s not just about creating a Facebook page so people can see you exist, it’s about constantly creating and uploading content to multiple platforms like Instagram, Facebook, TikTok, X (Twitter), and many more. It’s also about who can make the most original and creative content that will get a customer’s attention. The Italian multinational food company Barilla even has a playlist on Spotify!
So, what should you do if you want to create a strong online presence and boost your business, now that you’re aware of how important it is? The answer is very simple – hire a professional agency to run the marketing side of your business. And you’re probably thinking: why hire a social media agency when I can just pin it on the newest trainee at my firm?
Because posting a picture on Instagram a couple of times a month is better than nothing but it won’t get you anywhere. Your business deserves experienced professionals who know what they’re doing and how to get attention. So, take a look at just some of the reasons why you should hire a social media agency.
Reason #1 – You Will Get an Experienced Team of People Who Know What They’re Doing and Are Dedicated to the Job
Most people think that social media success comes down to pure coincidence and luck. And while it plays a small part in the whole process, the truth is that it comes down to a science of research, analysis, and algorithms. A professional social media agency doesn’t just post content and make a wish at midnight hoping for views, they’re a team of experienced professionals who dedicate their full time to making your online presence grow and getting people to your website, with carefully planned campaigns and tactics and strategies that have been proven to work.
You Also Gain a Partner That Will Help You Create a Relationship with Your Customers
One of the biggest benefits of working with a reliable social media agency is that over time you will get a real partner by your side. Someone that will not only help you grow, but also develop a real relationship with your customer base. As in any other relationship, consistency and showing constant effort are key to maintaining it, and that’s exactly what a trustworthy agency does.
You will be able to connect with your customers and hear their voices, what they appreciate about your product or service, what issues need to be addressed, and what suggestions they may have for future improvement. Building a loyal customer base online is the best possible way to do market research – you will always know exactly what your customers want, and that kind of information can be hard to come by.
Reason #2 You Just Don’t Have the Resources and Tools a Professional Agency Has
People who refuse to hire a professional social media agency always have the same excuse – I can do the same thing myself. And, of course, they could not be more wrong. An agency isn’t just a front for lazy people who can’t be bothered to post. It’s a team of experienced professionals that has access to specialized tools and resources that ordinary people can’t get access to. From various metric monitoring tools to algorithm research and planning and scheduling software, an agency is equipped with all the tools and knowledge needed to keep up with your social media presence.
Reason #3 Hiring an Agency Will Not Only Help You Save Time, but It Will Also Save You Money in the Long Run
Handling social media is a job like any else, and as such, it requires a significant amount of time and resources. You might think that posting a picture on Instagram or filming and publishing a 15-second TikTok doesn’t take more than 15 minutes out of your day.
But social media management entails a lot more than just posting content – it also includes coming up with creative content ideas, monitoring data analysis, following extensive algorithm rules, following up and engaging with customers, tracking competitor’s pages, and so much more.
Outsourcing your content marketing to a professional agency will not only save you a lot of time because they will get everything done much faster and more efficiently, but it will also save you money in the long run.
Are Social Media Agencies Expensive? How Much Does it Cost to Hire an Agency to Take Care of Your Marketing Needs?
The first thought any business owner has when the topic of hiring a social media agency comes up is how much will it cost them. Most people who have never had any experience with digital marketing think that spending that money is needless and excessive. But how much does it really cost to hire a social media agency to run your marketing campaign?
The truth is that it all depends on your needs, the package you’d like to get, and the experience and reputation of your desired agency. The cost can run anywhere from $500 to $20,000, depending on what exactly are you looking for. So, do your research on potential agencies and find the best option that fits into your budget.
Contact Us When You’re Ready to Take Your Business to the Next Level
The reality of it is that every growing business is always just a click, a video, or a post away from going viral and expanding rapidly. So why would you leave it up to chance and let someone else take your spot? Hire a professional social media agency and watch everything you’ve worked hard for finally get recognition. If you’re ready to open a new chapter in your business adventure, make sure to contact us at Made Online if you want to gain a trustworthy partner and watch your dreams fall into place.