What Is a GIF and What Can You Use It For?
Whether you’re chronically online or not, the chances are that you’ve seen plenty of funny GIFs in your lifetime. But have you ever asked yourself – what is a GIF exactly? How is this format created, and how can you take advantage of it when advertising your business? Don’t stress if you don’t know the […]
What Is a Target Audience and Why Does It Matter for Your Business?
If you’re trying to become familiar with the basic digital advertising terms, you have likely heard about the target audience – but do you understand what the term means? What is a target audience for a business, and why is it so important in marketing? In this blog post, we will dive into this topic […]
Digital Marketing for Therapists – How to Connect With Clients and Build Trust Online
Ever since the pandemic, online therapy has gone from niche to necessity, with everyone jumping on the virtual couch. But here’s the thing – you don’t have to be an online counselor to take advantage of digital marketing for therapists. Whether your sessions happen over a screen or in a comfy office chair, the right […]
What Is Cost per Click and Why It’s Crucial for Your Business?
These days, everyone and their grandma has an ad blocker installed. Still, Google Ads manages to sneak into the screens of 90% of internet users. No matter what business you’re in, you’ve never had an audience this big! But how can you make it work? What is cost per click, and is it really that […]
How Digital Marketing for Chiropractors Can Transform Your Business
With over 70,000 chiropractors in the US alone and around 2,500 new ones entering the field each year, being great at what you do isn’t enough to make your practice stand out. You need to get the word out, and that’s where digital marketing for chiropractors comes in. Here are the most effective strategies that […]
Digital Marketing for Home Builders – How to Boost Your Online Presence with Made Online
Did you know that 96% of people discover local companies online? With over 402,000 home builder businesses in the US as of 2023—a number that’s grown by 1.8% in just a year—standing out is more important than ever. If you’re looking to boost your business but aren’t sure where to start, digital marketing for home […]
Why Digital Marketing for Law Firms Matters
We’ll start the story of digital marketing for law firms with one important statistic – nearly one-third of those who need legal representation first look for one online. In essence, this means that one in three individuals will rather turn to the Internet for an attorney than ask for referrals. It’s a fact that word […]
In-House Marketing vs. Agency – Which is Better for Your Business
When it comes to marketing, every business faces the critical decision – in-house marketing vs. agency. What to opt for? Well, the answer is not simple as each comes with its own set of advantages and challenges. Advocates of in-house teams often highlight the tailored approach they can provide. However, the benefits of partnering with […]
How to Boost Your Business Reach With Different Types of LinkedIn Ads
It’s official – LinkedIn just reached one billion members worldwide. This is without a doubt a digital jackpot for any company that’s building its marketing campaign. But what are the different types of LinkedIn ads out there? How can you tap into the potential of various formats available? Here’s how to make valuable connections in […]