What Is Cost per Click and Why It’s Crucial for Your Business?

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These days, everyone and their grandma has an ad blocker installed. Still, Google Ads manages to sneak into the screens of 90% of internet users. No matter what business you’re in, you’ve never had an audience this big! But how can you make it work? What is cost per click, and is it really that […]

How Digital Marketing for Chiropractors Can Transform Your Business

digital marketing for chiropractors

With over 70,000 chiropractors in the US alone and around 2,500 new ones entering the field each year, being great at what you do isn’t enough to make your practice stand out. You need to get the word out, and that’s where digital marketing for chiropractors comes in. Here are the most effective strategies that […]

Why Digital Marketing for Law Firms Matters

Why Digital Marketing for Law Firms Matters

We’ll start the story of digital marketing for law firms with one important statistic – nearly one-third of those who need legal representation first look for one online. In essence, this means that one in three individuals will rather turn to the Internet for an attorney than ask for referrals. It’s a fact that word […]

In-House Marketing vs. Agency – Which is Better for Your Business

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When it comes to marketing, every business faces the critical decision – in-house marketing vs. agency. What to opt for? Well, the answer is not simple as each comes with its own set of advantages and challenges. Advocates of in-house teams often highlight the tailored approach they can provide. However, the benefits of partnering with […]

How to Boost Your Business Reach With Different Types of LinkedIn Ads

types of linkedin ads

It’s official – LinkedIn just reached one billion members worldwide. This is without a doubt a digital jackpot for any company that’s building its marketing campaign. But what are the different types of LinkedIn ads out there? How can you tap into the potential of various formats available? Here’s how to make valuable connections in […]

How to Make Your Brand Appealing When Marketing to Gen-Z?

How to Make Your Brand Appealing When Marketing to Gen-Z featured image

Did you know that it takes only 1.3 seconds for Gen-Zers to lose attention for ads? That’s not a lot of time for a brand to send their message! So, how do we approach marketing to Gen-Z? This is one of the biggest challenges for brands but also one of the best opportunities for marketers […]

How To Advertise on Google and Maximize Your Advertising ROI

how to advertise on google

Maximizing your advertising ROI on Google requires more than just setting up a campaign. It’s about strategically placing your ads where they matter most.  So, if you have something to offer, chances are you’re better off knowing how to advertise on Google. To make the most out of Google Ads, first, you need to understand […]