How PPC and SEO Work Together


Understanding the correlation and how PPC and SEO work together can help you nail down website improvements. These two methods can be in unison towards a common goal, and that is to land you on top of the competition, gain organic rankings, increase the traffic, and in the end – revenue. These two strategies might […]

What Is Local SEO?

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What is a local SEO practice? You may have heard of search engine optimization, but you likely didn’t know there’s a locally-based option that can improve your business and exposure. Learn what is local SEO in our guide, as well as how to make such searches work to your advantage. What Is Local SEO Marketing? […]

What Happened When Google Updated E-A-T to E-E-A-T and Why it’s Important

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For Google Search rankings, proving first-hand experience is more crucial than ever. Until now, Google’s algorithm used the E-A-T concept was used to evaluate whether Google’s search ranking systems were actually providing useful and relevant content.  It focused on content that demonstrates expertise, authoritativeness, and trustworthiness. But, the concept has now been updated, and Google […]

What Is Keyword Cannibalization?


What is keyword cannibalization? It sounds dangerous and scary, and in some ways – marketing-wise – it can be. However, this seemingly terrifying concept can be avoided and fixed with the right knowledge. Our experts explain that and the methods for reducing mistakes when optimizing websites. Before We Start, Let’s See – What Is a […]

What Does SEO Stand For?

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If you have a website, you’ve probably already heard of SEO. But chances are you’re not entirely sure what it means nor why is it important. Let’s discuss what does SEO stand for in marketing and how you can use it to your advantage. SEO or Search Engine Optimization is a key way to improve […]

8 Benefits of SEO For Businesses

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Anyone that runs a business nowadays should care for its digital presence and establishment of the brand. That’s why it’s of the essence to know what are the benefits of SEO and how to take advantage of them. That is a sure way to success and endless possibilities. Whether you’ve already explored what the basics […]