Cracking the Code: How to Get More Views on TikTok

The algorithm on one of the most popular social media platforms in the world is quite an interesting thing – and a challenge for every creator or small business out there. If you’re wondering how to get more views on TikTok, you’re not alone. There are many tips and tricks you can incorporate into your strategy – we’ve gathered the best ones in this blog post, so be sure to stick around for valuable information!

If you’re wondering how to get more likes and views on TikTok, there are certain tricks that you should implement in your social media strategy. Aim for shorter TikToks, and start them with a hook that will grab viewers’ attention and keep them watching. Make sure you post often – a few times a day is what works best. Recreate popular trends, but give them your own stamp. Keep track of your analytics and pay close attention to how your competitors are doing. Lastly, try to create content that is suited to your target audience and has value. 

Before We Tell You How to Get More Views on TikTok – Do You Know What Counts as a View on This App?

How to get more views and followers on TikTok? This is one of the eternal struggles of everyone creating a social media advertising strategy for a brand. If you have a small business that you want to put on a map, you know that social media is attractive to consumers and that you should get the most out of it, especially TikTok. Video content is essential these days, but getting thousands of views isn’t as easy as it may sound. 

Before we get to helpful tips that you’ll definitely want to know before posting your next video, let’s take a moment to explain what this app counts as a view in the first place. Good news – TT considers you’ve viewed a video the very second it starts. That means a person doesn’t have to watch your entire video for it to be considered a view. Additionally, if you rewatch something or keep it on a loop, every single watch will count as a new view. 

Obviously, there are many other important metrics to keep track of than just how many times your video was seen, but in this blog, we’ll focus on getting a view count of your dreams. If the stuff you post is good quality, getting it on FYP will definitely be helpful in spreading the word about your business. 

#1 Create Short and Engaging Videos – Short Format Works Better on This App 

As opposed to some other platforms such as YouTube, long and detailed videos are very likely to just flop. It’s 2023, and people’s attention span isn’t what it used to be – let’s be honest. No one will stick around to watch your three-minute explanation of why your product is good. The ideal length of TikToks is a mere 10-15 seconds! 

Now you might ask us – but if it counts as a view from the first second, why would I care if people stick till the very end? That’s a reasonable question, but there is a simple explanation. Watch time is one of the most important metrics that affect the TikTok algorithm

When the watch time is long (and most viewers stay till the end), that signals the algorithm that your content is good and useful. The TT algorithm will then make sure to push your video to other people’s For You page, thus getting you more and more views – and one of these days, one of your TikToks may even go viral!

Bonus Tip: TikTok Videos That Have an Interesting Hook at the Beginning Are More Likely to Get a Lot of Views

In addition to keeping your videos short, let us give you one more smart tip. Since the goal is to keep users engaged till the end of your videos, try to make the beginning captivating. We’re not saying to tease them with something, but yes, that’s the idea. If there’s some hook as an opening line, like a question or announcement, users are more likely to watch the entire thing to find out more.

It’s always fun and games … until the fire alarm starts 😂ssocialmediamarketingiinfluencermarketingccontentcreationmmarketingagencyddigitalmarketingccapcutffypforyoupage

♬ original sound – Vanessa Sirias

#2 Post Multiple Times a Day 

Persistence is one of the most important traits of a manager in a digital advertising agency – if you want to manage a business account, you can’t expect all your videos to magically go viral. High view count doesn’t just happen out of nowhere – there’s a lot of work happening behind the scenes, and we don’t mean that, just literally when filming. 

Consistent posting can be tedious and time-consuming, but it’s what will drive you to success. Most experienced managers will tell you that, in the beginning, you should post TikToks a few times a day – about three TikToks daily would be great. That will surely increase the chances of one of them going viral, and it will give you the opportunity to put out different types of content to see what works best for your brand. 

You Have to Post Consistently in the Long Run if You Want to Drive Up Engagement on This Social Media Platform

So you’ve been posting three TikToks per day for weeks now, and finally – one of them has gotten way more traction than what’s usual for your account. Good for you – but should you stop with consistent posting now? On the contrary! Keep it up – this is your time to shine, and you should get the most out of it. One viral video will also help your other content be put on the FYP. Have you noticed that when some creator goes viral, you often start seeing more of their videos that don’t have such a high number of views and likes? That’s what we’re talking about!

girl watching tiktok
Stay persistent with posting content, and it will pay off with a high view count 

#3 Getting the Most Out of Current Trends Should Be a Vital Part of Your Social Media Strategy 

It takes about five minutes of scrolling your FYP to figure out that there’s always something trending. These are usually funny, engaging, short TikToks with characteristic audios – the music gives them a special appeal. Hopping on a trend of the day (or, more accurately, of the week) is often a great digital marketing strategy for a small business to gain more attention. What’s trending is more likely to show up on a For You Page – since it’s trending, it means a lot of people like it, which means they will probably stick around to see your take on the trend. 

Use Trends to Your Advantage, But Make Sure Your Content Is Still Unique and True to Your Brand

There’s a dangerous trap you must avoid when it comes to TT trends. Even though many creators are posting similar content, it doesn’t mean you should copy someone from head to toe. Trends work best if you give them a unique touch – change a little detail, or adapt the concept to fit better with your brand’s niche. You should also be careful about which trends you choose – not all of them will align with your brand, so be picky. Lastly, remember that your entire account shouldn’t be just trends – there has to be authentic content as well. Take a look at how we decided to use this popular sound and adapted it to fit our style:

#4 Use Analytics to Track Your Progress

If you’re serious about learning how to get more views on TikTok after posting, you will have to devote a bit of your time to analytics. Keeping track of your metrics is a crucial part of digital marketing, and it can help you learn a lot about how to manage your account. 

Analytics can show you what content of yours had the most success, and they are crucial for understanding when your audience is the most active. This tells you when to upload TikToks to gain a good number of views quickly after posting – and thus show the algorithm your content passes well with users. The algorithm will then continue to push that content to a wider audience – hello, huge view count.

A man holding a tablet with diagrams
Analytics can help you a lot – they are extremely valuable in digital marketing

#5 Create Content That Will Resonate With Your Audience

Creating content for the sake of having something on your profile isn’t a good strategy. Your ultimate goal is to translate high engagement on your TikToks into new customers who will support your business. That’s why the content you create has to be designed for your specific audience – the one that watches TikToks from your brand’s niche. 

The style you choose and the way you communicate your brand’s values will determine how popular your TikToks will be in your niche. So, understanding your audience is a crucial stepping stone to successful TikToks. For example, our brand provides SEO marketing services in addition to social media advertising services. So, our niche is digital marketing – the tone of TikToks in that sphere is fun and easy-going, like this:

#6 Post TikToks That Offer Some Value or Knowledge

Regardless of what your business is about, the TikToks you make should have some kind of value to them – whether they are funny, informative, or aesthetically pleasing, the goal is to give users something. No one pays attention to content that doesn’t offer anything interesting, right? And when you know the type of users who follow you and what they like, it will be fairly easy to figure out what direction you should take your TikToks in.

#7 Hire a Social Media Marketing Agency to Help You Drive Up Engagement on Your Account

Getting users to notice you and engage with your content is a long, long game – it’s a real challenge for any small business that wants to become recognizable in the sea of brands. Knowing all the best TikTok tips is a basis of a good advertising strategy, but it isn’t enough. 

It takes a lot of work and time to get where you want to be. Still, the long road ahead can be easier if you have the right people by your side – hiring an advertising agency can help you more than you can imagine! If you’re serious about your brand’s journey online, reach out to our stellar team at Made Online – our pros will be more than happy to come up with the perfect TikTok strategy for you. You can contact us to learn more about our services – we’re looking forward to hearing from you!

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