How Does SEO Work?
Learning about digital marketing practices can be confusing at first; this whole new chapter in advertising professional endeavors is similar to classic, Mad Men-style research. Still, nowadays you get more chances to engage with your audience and develop a website that works according to all parameters. How does SEO work? Let’s see. Optimization works with […]
Why Is Local SEO Important for Your Business?
Companies wishing to improve their online presence need to start small – that means operating locally first. There’s a saying – “think globally, act locally,” and it’s right for a reason. A good strategy should come first, and if you learn why is local SEO important, you’ll learn where to get the best services for […]
How PPC and SEO Work Together
Understanding the correlation and how PPC and SEO work together can help you nail down website improvements. These two methods can be in unison towards a common goal, and that is to land you on top of the competition, gain organic rankings, increase the traffic, and in the end – revenue. Let’s check out how […]
What Is Local SEO?
What is a local SEO practice? You may have heard of search engine optimization, but you likely didn’t know there’s a locally-based option that can improve your business and exposure. Learn what is local SEO in our guide, as well as how to make such searches work to your advantage. What Is Local SEO Marketing? […]
What Happened When Google Updated E-A-T to E-E-A-T and Why it’s Important
For Google Search rankings, proving first-hand experience is more crucial than ever. Until now, Google’s algorithm used the E-A-T concept was used to evaluate whether Google’s search ranking systems were actually providing useful and relevant content. It focused on content that demonstrates expertise, authoritativeness, and trustworthiness. But, there’s a Google E-E-A-T update, expanding the concept […]
What Is Keyword Cannibalization?
What is keyword cannibalization? It sounds dangerous and scary, and in some ways – marketing-wise – it can be. However, this seemingly terrifying concept can be avoided and fixed with the right knowledge. Our experts explain that and the methods for reducing mistakes when optimizing websites. Before We Start, Let’s See – What Is a […]
What Does SEO Stand For?
If you have a website, you’ve probably already heard of SEO. But what does SEO stand for in marketing and how can you use it to your advantage? It’s a complex topic, and it’s not unusual to be confused about what it means or why it is important. But, be aware that more than 50% […]
8 Benefits of SEO for Businesses
Anyone who runs a business nowadays should care about its digital presence and creating their brand voice. That’s why it’s of the essence to know the benefits of SEO and take advantage of them. More than 200 elements are included in Google’s ranking algorithm, so let’s check out the endless possibilities of SEO – search […]