Why Long-Form Content is a Game-Changer for Businesses

Think about the last time a great story kept you hooked and aching for more information. That’s the charm and impact long-form content has over the business world. It’s not just about filling up a blank sheet. After all, it brought almost 200% more revenue than the short one. Let’s explore why embracing this way of storytelling in business content could be a game-changer.

What Is a Long-Form Article?

What exactly is a longer article? It’s a bit like asking how long a perfect relationship lasts. The answers will always depend on who you ask. Some say an article crosses into this territory at 700 words. 

Others might argue it’s not “long enough” until it breezes past 1,800 words. But let’s settle on a middle ground for simplicity’s sake! Think of it as any article that stretches out to about 1,200 words or more. It’s the kind of read where you settle in, get comfortable, and have enough time to immerse yourself in a topic.

What is Long-Form Content Marketing and How Does It Work?

Recent findings from Semrush highlight a shift in marketing strategies. More than 45% of businesses are ramping up their post output and frequency, indicating a growing recognition of content’s importance in digital marketing. 

Leveraging the expertise of professional SEO marketing services becomes crucial here. 44% of clients found success in enhancing content quality, while 42% boosted their marketing value by refreshing existing posts. This approach significantly amplified their online impact and reach.

At our SEO marketing agency, content marketing is the art of storytelling with a purpose. It’s about creating a narrative that resonates with your audience, packed with valuable insights, and peppered with SEO magic. 

We create well-researched, in-depth posts that not only answer all of your questions but keep our readers coming back for more. This approach helped us establish many brands and improve their online visibility. All by making posts engaging and pleasing to search engines.

Good writing is about telling a great story that also happens to boost your SEO efforts

Long Form vs. Short Form Content – What’s the Difference?

When it comes to writing posts, think of these forms as two different types of coffee. Lengthier articles are similar to your leisurely Sunday morning cup, rich and deep, offering a full experience that lingers. Typically, these articles are over 1,200 words, diving deep into topics, providing detailed insights, and allowing for storytelling that captivates and educates. 

On the flip side, shorter articles are like a good espresso shot. They are usually under 700 words, straight to the point, and designed to deliver quick, digestible information. Both have unique flavors and suit different moments in a reader’s day.

When Should You Choose to Write Which?

Choosing between these two forms is a bit like deciding what to wear based on the weather. A lengthier format is perfect for when you want to cover a complex topic in detail, offer thorough explanations, or create a narrative that builds a connection with your readers. It’s ideal for topics that require depth and nuance. 

Short formats, however, are your go-to for quick updates, news, or straightforward topics. They are great when you want to provide fast but accurate answers or bite-sized posts they can consume on the go. The key is to match the blog length with the topic’s needs and your reader’s appetite.

Woman working in home office hand on keyboard close up.
Choose the best article length according to the topic you are covering

What are the SEO Benefits of Long Articles?

Before diving into the specific benefits of long posts, let’s understand SEO or Search Engine Optimization. SEO is the art of tailoring your text to appear more prominently in search engine results. 

It’s crucial because the higher your post ranks, the more visible it is to your target readers. Seizing these SEO benefits is essential for the success of your content strategy for long articles, ensuring your message is “heard” as far and wide as possible.

Rich Keyword Optimization in Long Content

Longer posts are ideal for seamlessly integrating a variety of keywords. This natural inclusion helps your posts resonate with search engine algorithms, improving your visibility. Lengthier forms allow for a natural implementation of diverse keywords without compromising quality or readability.

Enhanced Reader Engagement

A well-crafted post keeps readers engaged and on your page for longer periods. This increased dwell time is signaling that your text is valuable and engaging. As a result, search engines are more likely to rank your post higher, amplifying its reach. 

Long-Form Content and Backlink Acquisition Go Hand in Hand

According to data from MarketSplash, lengthy content generates, on average, 77.2% more backlinks than shorter pieces. That’s why one of the biggest SEO advantages of these texts is their potential for earning backlinks and social shares. These comprehensive and detailed posts are more likely to be referenced by other websites and shared across social platforms. These link-building strategies are invaluable for SEO, as they increase your content’s authority and visibility online.

Comprehensive Topic Coverage

The length allows you to explore topics in depth. This comprehensive coverage not only positions your blog as authoritative. It aligns with search engine preferences for detailed, informative posts.

SEO writing in a notebook
Implementing these SEO advantages will make your writing visible and authoritative

How Digital Marketing Can Help Your Long-Format Writing?

Digital marketing doesn’t just increase the visibility of your articles. It breathes life into them, ensuring they reach a wider yet targeted audience. 

From leveraging SEO and enhancing discoverability to using social media platforms for broader distribution and engagement, digital marketing strategies are crucial. They ensure all your hard work doesn’t sit unnoticed but thrives in the online world.

Use Digital Platforms to Your Advantage

The relationship between digital platforms and longer formats is a pivotal one in today’s digital landscape. This symbiosis is essential for reaching and engaging modern audiences effectively. Here’s how they intertwine:

  • Digital accessibility – the digital world has revolutionized how we use and access information. Now, everything is easily accessible through websites, blogs, and social media.
  • Engagement metrics – digital platforms provide tools to measure engagement with your blogs. Metrics like time spent on a page, bounce rate, and interaction rates are crucial for understanding how readers engage with lengthy blog posts. 
  • Multimedia integration – digital platforms allow for the integration of various multimedia elements. Writers can enhance their articles with images, videos, infographics, and interactive elements, making everything more engaging and informative than traditional text-only formats.
  • Distribution and reach – these platforms offer wider distribution channels, enabling creators to reach a global audience. Something that is difficult to achieve with traditional print media.
  • Evolving reader habits – technology has changed how readers consume the written word. While there’s a demand for quick, bite-sized pieces, there’s also a growing appreciation for well-researched, comprehensive articles, especially among readers seeking depth and detailed analysis.
  • Community and interaction – comments sections, forums, and social media sharing enable a level of reader engagement and community building that wasn’t possible with traditional media formats.
Internet. Online. Search Engine Optimisation. SEO. SMM. Video Advertising.
Reach out to a professional SEO agency to handle the digital marketing aspect of your writing

Fine Examples of Engaging Readers with Detailed Content

Nearly 80% of online users regularly read blogs, and 70% consult 3-5 blogs before buying a product or service. That’s why every writer should have one mission – to keep readers engaged and entertained from the initial word to the last full stop. That is why it is important to do thorough research when writing your articles. Here are some examples of our blogs that have good content authority and trustworthiness.

The ACE Vip – Luxury Brand In Competitive Niche

The ACE VIP gets the point of comprehensive topic coverage. The brand implemented an in-depth content marketing strategy to form articles that inform and engage readers. This leads to high rankings and an increase in visibility for the brand itself. 

It became recognizable as one of the best traveling and concierge websites. Long-form content and user engagement were achieved by the constant posting of high-quality articles that not only entertain but inform potential customers. 

The blog What’s the Best Greek Island: Santorini vs. Mykonos vs. Crete gives a comprehensive view of all three islands in question. The content is well-structured, with clear headings, making it easy to read and navigate. It targets relevant keywords associated with travel and Greek destinations, which can help the page rank higher in search results. 

Ace Vip Blog Page

Flat Price Auto Transport and Moving – Stands Out Among Competitors

A few things can be dull as the long-distance moving industry. However, Flat Price Auto Transport and Moving manages to keep its readers engaged and hooked through their posts. After implementing longer formats, the company reached new customers. Its organic growth increases with every new post, which leads to new customers and business expansion.

For example, Moving to New York City Alone – A Guide for Millennials offers important information not only about relocation but also about the city itself. The length of the text allows for targeting the readers with different keywords. It focuses on a specific audience (millennials moving to NYC), providing detailed, relevant information that caters to their needs and interests. 

The post is well-structured, with informative subheadings and bullet points, making it reader-friendly. There is a direct Call to Action that helps the company reach potential clients, which is one of the main purposes of this type of text.

Flat Price Blog Post Example

All About Wheels – Gives Audience Invaluable Knowledge

In a digital landscape, where each automotive manufacturer has their own website, reaching readers while talking about cars seems like a mission impossible. However, All About Wheels approaches readers with valuable information, publishing articles that are informative and engaging.

For example, How to Shrink a Steering Wheel Cover So That It Fits Better blog post offers detailed insight, practical advice, and steps into a solution to a problem. The website’s straightforwardness and on-the-point guidance increase its authority and engagement. The length of the text allows writers to explain the problem and offer the best solution.

All About Wheels

Book Made Online Content Writing Agency and Enjoy Our Premium Services

If your goal is to dominate the first page of Google with your writing, finding a seasoned content marketing agency is key. That’s where we come in. At Made Online, our deep understanding of crafting engaging articles sets us apart. 

We’re well-versed in a multitude of topics and ready to produce standout blogs that rise above the competition. Get in touch to discover more about our tailored services, and let’s collaborate to craft exceptional text that truly resonates.

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