Digital Marketing Trends You Should Be Aware of in 2023

As we inch closer to 2023, it’s important to be aware of the latest digital marketing trends. With technology rapidly evolving, new strategies and platforms are emerging that can help your business reach its goals. In this blog post, we’ll outline four of the most important marketing trends you should be aware of. So, when you’re hiring a marketing company you’ll know what things are a must to implement.

Putting Customers First Is One of the Most Important Upcoming Marketing Trends

One of the current trends of marketing is putting the customer first, and it should be the one that all businesses keep on following. This means ensuring that the customer’s needs are always taken into account and that they are always treated fairly. There are a few reasons for this trend. 

First, customers are more likely to be loyal to companies that treat them well. Second, customers are more likely to recommend companies that treat them well. And finally, it’s simply the right thing to do.

There are a number of ways to put the customer first. One way is to make sure that you are always responsive to customer feedback. Also, ensure that you are constantly innovating and introducing new products and services that meet the needs of your customers. And finally, you can make sure that your customer service is top-notch.

PwC Future of Customer Experience Survey
PwC Future of Customer Experience Survey

Having First-Class Customer Service Is a Part of the Newest Marketing Trends

Did you know that almost 90% of customers are more likely to return and make another purchase if they had a positive customer service experience? 

Having this statistic in mind it is easy to see why the way businesses interact with customers has changed drastically over the past few years. As technology advances, customer service is more important than ever before. Providing a first-class experience is one of the newest digital marketing trends and can give your business a competitive edge. There are a few ways to do it. 

Put Focus on Relationships 

Creating relationships with customers should be your top priority when it comes to providing an excellent customer experience. Customers want to feel like they are being heard and valued by your business. To do this, you should make sure that their questions and concerns are addressed quickly and efficiently. You should also try to build trust with your customers by responding promptly to their inquiries and resolving issues in a timely manner. 

Put Quality Before Quantity 

When it comes to providing great customer service, quality should always come before quantity. It’s better to focus on providing excellent service for each individual customer instead of trying to meet a certain number of customers in a short period of time. This will ensure that each customer has an exceptional experience with your business, which will lead to improved loyalty and higher levels of satisfaction overall. 

Use Technology Wisely 

Technology can be used to improve the customer service experience, but it needs to be used wisely. Automated systems such as chatbots or AI-driven voice assistants can help reduce wait times for customers. However, they should never replace actual human interaction when it comes to resolving complex issues or handling complaints. 

Asking customers for feedback is another great way to use technology effectively; surveys and comment boxes can provide valuable insights into how customers perceive your business so that you can make improvements where necessary.

Featured Snippets in Google Search are Important 

Did you know that Featured Snippets get around 8% of all clicks on Google?

Featured Snippets in Google Search are incredibly important because they provide users with quick and easy access to valuable information. They can allow people to make decisions much faster since they don’t have to spend time searching through various websites or clicking through links to find the answers they need. 

By using Featured Snippets, users can get all the data they need in one spot, making the entire process much more efficient. Additionally, they are prominently featured at the top of Google Search results, and can significantly boost website visibility and traffic. As such, optimizing your content to be eligible for featured snippets is an important part of any SEO strategy.

To optimize your content, use SEO marketing services. With the right SEO digital marketing agency by your side, your website will be filled with optimized content. Once you have optimized the content for featured snippets, track the website’s progress, and keep an eye on the featured snippet section of Google Search results. 

search bar
Content writing agency can help you create content that will rank on Google

Give Video Marketing a Chance

Did you know that online videos have an audience reach of approximately 92% globally?

Video marketing is a powerful tool that has become increasingly important for digital marketing success, and its potential impact on online campaigns is vast. Video content can be used to capture the attention of potential customers, engage with them in meaningful ways, and even boost overall brand awareness. Its versatility makes it one of the most effective strategies to reach and engage a larger audience.

If your goal is to drive sales, then you may want to focus on demonstrating the features and benefits of your product or service. You can also use videos to showcase customer testimonials, highlight success stories, or promote special offers and discounts.

When distributing video content, it is important to leverage different channels such as YouTube, Facebook, Instagram, and other social media outlets. Additionally, you should consider using YouTube SEO services which will ensure your videos are optimized for search engines. 

video editing

Personalization Is the Key to Success

Let’s explain this practically – if a customer has two or three similar products in front of them, they’ll choose the one whose brand won their heart. So, if you are wondering how to spark an emotional response with your customers the answer is simple – personalized marketing that will meet their needs. 

Customers today are overwhelmed by marketing messages from various different channels, so there comes a point when they start to ignore them. This means that new advertising needs to take a different approach, one that goes beyond cookie-cutter marketing

Did you know that around 80% of customers say that they are more likely to interact and do business with a brand that has personalized experiences? 

With this in mind, know that adopting a personalized marketing strategy can only do good for your brand. Luckily, technology that combines data collection, social media insights, and AI is allowing people to hyper-personalize everything. Plus, with the right social media management agency by your side, your brand will be able to come across as friendly, approachable, and customer friendly.  

tablet with colorful bounce application symbols and icons

Ditch the Script When It Comes to Conversational Marketing

Conversational marketing is a powerful and increasingly popular tool for digital marketers. This type of marketing involves building relationships with customers through interactive conversations, typically via text-based messaging platforms such as email, social media, or live chat. 

As digital marketing continues to evolve, conversational marketing offers many advantages over traditional methods. It can help to create a more personalized customer experience, as it allows for real-time engagement and tailored responses. Additionally, customers are often more likely to engage in conversations rather than in one-way communication with the business. 

By engaging with customers through conversation, businesses can gain valuable insight into their needs and preferences. This data can then be used to create more effective marketing campaigns and personalized offers. Conversational marketing also helps to build trust between businesses and customers, allowing for a more loyal customer base.

Finally, conversational marketing allows for better targeting of potential customers. By having conversations with prospects, businesses can learn more about them before sending out targeted ads or promotional messages. This helps to ensure that the message reaches the right person at the right time, increasing its chance of success. 

Overall, conversational marketing is an effective and increasingly popular tool for those looking to build relationships with customers and generate more leads. With its many advantages over traditional methods, it’s no wonder why more than a few businesses are turning to this approach by hiring a digital advertising agency to help them. 

mobile smartphone with chatterbot application
Customers appreciate more personalized aproach

Push Notifications Are More Important Than Ever

Push notifications have become increasingly popular, as they offer a direct way to reach potential customers and influence their decisions. They are an effective means to increase engagement and conversions, as well as improve customer retention. By delivering timely, relevant notifications directly to the consumer’s device, companies can boost their customer engagement, build brand loyalty and drive more sales. 

Push notifications can also be used to send out personalized content based on customer preferences and location. Additionally, they can provide timely updates when a product is back in stock or when new features are released. This makes it easy to keep customers up-to-date and engaged with the brand. 

In order to maximize the effectiveness of push notifications, companies need to pay attention to timing and delivery. Customers may be overwhelmed by too many notifications or ones that don’t match their interests. Companies should also ensure that their messages are tailored to the target audience and are relevant to their current needs. That’s why hiring an advertising agency to help you strategically use push notifications is a way to go.

*Source Business of Apps

Embrace the Strategic Marketing Transformation

Marketing is an evolving and competitive industry that doesn’t come with a manual. That’s why if you want your company to succeed in 2023, your marketing goals need to align with the overall goals of the business

The whole process of marketing transformation can ensure that the businesses enhance customer satisfaction and experiences, as well as, improve brand recognition and reputation. Which will eventually boost revenue and profitability.

How can your business achieve strategic marketing transformation? It is a combination of: 

  • data collection, 
  • modern tech, 
  • engaging with customers, 
  • publishing high-quality content,
  • Improving online presence. 

With a thorough strategic plan, your company will have determined goals and tactics that will help you reach customers. This plan should involve SEO and content marketing as well as social media, advertising, and email marketing.   

Strategy Implementation on jigsaw puzzle
Implement strategy and you’ll see growth in your business

Get Ready to Thrive in 2023

As we move into 2023, it’s important to be aware of the changing landscape and what marketing trends to expect. The team at Get Made is always keeping an eye out for new trends so that we can help our clients stay ahead of the curve. And if you need help implementing any of them, don’t hesitate to reach out and hire our digital marketing agency. We’ll be happy to help put your business on the path to success!

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