Managing a beauty salon probably didn’t prepare you for the world of digital marketing. You likely didn’t envision spending countless hours updating websites, crafting blog posts, or creating email campaigns. Yet, in today’s competitive beauty industry, understanding the basics of digital marketing for a beauty salon is a staple of your parlor’s success. However, you shouldn’t stress about it, as the Made Online team is about to break down the essentials of digital marketing and discuss the key strategies for your business.
Target the Right Audience With a Digital Marketing Strategy for a Beauty Salon
The beauty industry is buzzing with competition, and beauty parlors are feeling the heat. Every salon is trying to get noticed, and get their fair share of the market. According to Gitnux, the global beauty salon market is expected to reach $190.81 billion by 2025. This means that its popularity will skyrocket even more.
Now, it’s high time for any aspiring salon to tap into digital marketing and beat the competitors. The first thing that would need to be done is to look for and contact possible clients online. One of the great things about online advertising is that you can tailor your ads or material to the exact people you want to reach. The individuals that would book their appointments.
With Local SEO Target Clients Near the Salon’s Location
But here’s the thing – Salons’ target audience is more localized. Strategies like targeted ads and local SEO can help people find the business and bring in more customers. In fact, 93% of US users are looking for local businesses online. What does that exactly mean for your beauty parlor? It means that the future client should be found through an optimized ad, social media post, or website.
If you are a salon owner, you will expect to find clients who live in the same city or even the same neighborhood. And here’s where local SEO optimization strategy shines as it is the best way to help people who live or work nearby find the business.
Local SEO stands for Local Search Engine Optimization. It can help a business rank higher in search results on search engines like Google, Yahoo, and Bing. That’s if you know what you’re doing. However, the best SEO agency can help you show up as a reliable choice when people search for things like “beauty salon near me.” The Forbes website says that 80%of people use search engines to find what they need in their local area, so this method is guaranteed to work.
Because of this, you’ll have a better chance of getting clients who live in the same area. People will probably make more appointments once they know they are only a stone’s throw away from a great haircut or manicure. Keep in mind that SEO results take a bit of time, but it is worth it in the end.
Social Media Platforms Can Provide You With Key Insights About the Potential Clientele
In the lively world of social media, looks are very important. The visual character of your salon is more than just a bunch of pretty pictures – it’s what makes your brand live online. Each carefully made post, each expertly captured hairstyle, and each perfectly lit salon space has a story to tell. Get the followers to think “I want the same hairstyle, makeup look, or nails.” However, it’s better for entrepreneurs to first ask themselves “What are actually clients looking for?“
If your customized feed looks good, people who are just scrolling through it might become regular customers. The way the colors, themes, and styles are put together shows that you are skilled and creative. This makes your salon more than just a place to get services but also a place to get ideas. With skilled digital marketers from a social media agency, it’s possible to schedule relevant and trendy content and use appropriate hashtags, and captions to see how leads would react.
Targeted Facebook and Instagram Ads Focus On Desired Leads
Almost everyone these days uses some kind of social media. Promoting your salon on Facebook can be an effective way to interact with clients. Here’s what you can do:
- Get people interested in what you have to offer by posting photos of your most recent hairdos, nail designs, and other beauty services.
- Another fantastic strategy to increase exposure and devotion to the company is to host contests and giveaways.
- Use focused ads on Instagram and Facebook to get the word out about your salon.
You can reach the right people by being clear about their demographics, behaviors, and hobbies. For example, since 53% of beauty salon customers in the US are between the ages of 25 and 34 (according to Gitnux), a salon in Los Angeles might show ads to women in this age group within a certain distance.
Persuade People to Book an Appointment With a Well-Thought Out Website
Twenty years ago, not having a website might have been excusable, but today’s customers expect every business to have an online presence. Think of your website as your virtual storefront. However, having a website isn’t just about meeting expectations. When done right, your beauty salon’s website can become a powerful marketing tool that attracts new clients. A knowledgeable website development agency could make any website stand out from the crowd and head toward success.
Success means grabbing the attention of the lead in under a second with a fast loading time and an easy-to-understand layout. It’s because the bounce rate needs to be very low (people who click on the site and leave immediately). The salon’s home page needs to be flawless, just like the client’s makeup looks with:
- Stunning visuals,
- Headlines and subheadings containing relevant keywords,
- Well-positioned CTAs,
- Clear benefits,
- Compelling social proof,
- Intuitive navigation.
A well-crafted homepage can captivate visitors, reduce bounce rates, and turn casual browsers into loyal clients.
Get a Booking System Incorporated Into the Website
A wise choice for a beauty parlor’s website is to include a built-in booking system since 80% of salon customers prefer to book online. This is great because booking online cuts down on mistakes. Customers would be happier with the brand if they had an easy-to-use booking system that lets them make arrangements. After all, the feature would get the right people to try out the services.
A functioning and optimized booking system improves the website’s user experience. The good news is that a website design and development agency could establish this feature for you.
Improve the Overall Website Performance
Let’s be very blunt here – if your website loads slowly, you won’t get any new customers. You only have a second or two to turn someone who clicks on the salon’s website link on a Google Business Profile, Yelp, or social media profile into a customer. That’s why marketers pay attention to more than just the content and style of a website – how well it works. Everything on the Internet is a mix that makes sense when put together. Also, many people view websites on their phones so they can make sure the site works well on those devices.
Website Design Is Important For Maintaining User’s Attention
The way a salon’s website looks is very important, too. An online presence that is well put together makes a good first impression. Potential customers would be more interested in your business if the design looked good, which would lead to more clicks and better rankings.
Clients should be able to tell what the shop is all about from the way it looks. More people would be interested in something with an easy-to-understand style that is clear and simple to use. Your design could get anyone to click on the “Book Now” button if it all makes sense to the users and aligns with what’s your story all about.
Content Strategy as a Part of Digital Marketing for a Beauty Salon Can Effectively Enhance Online Visibility
Having a good online presence is important for both getting new customers and keeping the ones you already have. In this case, content marketing is very important. Your beauty parlor would stand out from the rest by making interesting content, sharing funny and classy posts, stories, and highlights on social media, and making sure the website is fully optimized to beat the competition.
Plan your sharing schedule and know when to promote and when to give useful information. It’s important to post at the right times. Some people who still have to do the hard work in the salon find it tiring to keep up with all the strategies. Luckily, capable marketers are there to assist.
Solidify the Online Reputation of Your Brand Through Informative and Engaging Content
If you want to grow your clientele list, it’s best to jump on the bandwagon of digital marketing trends and focus on what people are looking for. Using visually stunning and memorable videos and photos on your website and social media is a great way to inspire people to trust your brand.
On the other hand, you are required to prove your expertise. The best way to do this is to have quality written content on the website which would rank high. Blogs are the ideal way to do this. They could talk about things like eco-friendly makeup, healthy face treatments, how to get a natural look, the best skin care products, and more.
Show Off Your Expertise in the Beauty Industry With Impressive Visuals and Videos
A beautician is like an artist, and they should show off their work on well-known and popular platforms. Here’s where high-quality visuals and videos help because they demonstrate the salon’s style and capabilities.
You can get people to notice your skills and services by sharing interesting content on a regular basis on a variety of channels and using the right hashtags. This way, new people will be able to find the website or page more easily. To spark interest, marketers brainstorm ideas for content and use tutorial videos, behind-the-scenes footage, before-and-after pics, staff introductions, time-lapse videos, and seasonal visuals.
Social Media Marketing Can Help You Go Viral and Keep Trending
Going viral and keeping the content trending on all important platforms will spread the word about your brand. Even though the people viewing and liking posts and videos might not be locally based, going viral can be good for establishing good brand awareness.
TikTok is one of the best avenues to go viral since it’s the most engaging platform. The average follower engagement rate is 2.65%. This is significant because Instagram takes second place with a 0.70% engagement rate.
But, it is not always easy to achieve this feat. This is why experienced social media marketing agencies could advise on what trending types of content have the potential to go viral. Get expert advice for increasing your reputation.
Showcase Customer Reviews on Your Website, Social Media Platforms, and Review Sites
Every channel should be used to promote positive reviews, from Google Business Profile and Yelp to website and social media platforms.
In fact, according to Shortcuts, 91% of people aged 18-34 trust online reviews as much as they do personal recommendations.
Reviews serve as social proof, and marketers can successfully present testimonials to create a trustful relationship with the clients.
You Want Need to Break the Bank to Achieve Business Goals
Online advertising for a salon business doesn’t have to be expansive. Compared to traditional ways of advertising, online advertising for a salon business is more budget-friendly. For instance, the cost per thousand impressions (CPM) for TV commercials is approximately $28, which is significantly higher than the $2.5 CPM for social media ads. All you need is to find an affordable SEO agency that would help grow organic traffic with any budget.
PPC ads can be precisely tailored to target a specific demographic and they are paid only when a person clicks on them. You’ll know that people who clicked on the ad are possibly interested in becoming clients.
Best Decision You Can Make – Hire Made Online for Digital Marketing Services
Give your business a chance to flourish with the most helpful digital marketing strategies such as local SEO, Pay-Per-Click services, web development, and social media agency services. Fortunately, the Made Online team has proven to be an online advertising jack-of-all-trades ready to assist with reaching a new level of online presence with your beauty salon business.
For starters, our SEO marketing agency offers free website audits that would pinpoint all the missteps leading to less organic traffic. It’s high time to have experts use strategies to make more people tap on the booking button. Contact us right away for a consultation.