Top 5 Benefits of Content Marketing

It’s hard to find an advertising approach that won’t irritate consumers. They don’t like to be interrupted when listening to music or watching a video, so what are businesses left with? One of the biggest benefits of content marketing is that it can offer the audience an informative approach they would love.

When it comes to digital marketing, there are many factors that will affect the growth of a business and its success. One of them is consistency in brand messaging. You can see this with big brands – they strive to portray their brand in a unique way consistently and thus connect with their audiences. It’s the same with content – you need to find your identifiable and unique voice and style and present it across all channels. It will help your business build trust

Why It’s Important to Understand the Benefits of Content Marketing

Before we go into depth about the importance of keyword-rich and informative content, we can start off with some numbers. According to a Hubspot report, businesses that prioritize content are 13 times more likely to witness a positive Return on Investment than those that don’t. So businesses that decided to employ a content writing agency have done something right, but how does it all work, and what benefits can content bring?

Offering high-quality, SEO-optimized, and keyword-rich content is one of the most effective digital marketing strategies out there. Its purpose is to reach new customers and keep the existing ones engaged, all while driving traffic to your website

Moreover, it will help you establish your brand as one of the most important voices in your industry and provide your audience with useful content that can help them in some way. However, when thinking about what are the benefits of content marketing that could benefit your brand, you should also focus on additional and unexpected advantages. 

writing articles
Content provides a much easier way to make a connection with your audience

#1 It Helps Conquer Google’s SERP

Before we discuss anything else, let’s understand search engines, why it’s important to rank, and why Google of all search engines. Search engines are tools that help users find what they are looking for online. When a user enters a query, the search engine retrieves relevant results from its index and displays them in order of relevance. The page that appears to show results is called SERP or Search Engine Results Page. Most users don’t wander beyond these top results, and that’s why it’s important to rank your business right there.

Users who want to look anything up on the internet have many engines available for that very purpose. However, the vast majority of them online queries are conducted with only a select few major ones. Sitting firmly at the top is Google, the market leader with almost 85% share of the global search market. Other popular engines include Bing, which accounts for 9%, and Yahoo, with around 3% of the global market share. So conquering SERP means, most of all, conquering Google.

Compared to other marketing techniques, content marketing costs around 62% less.

The Key Elements Google Is Looking For

One thing you should understand before preparing to conquer Google’s SERP is that it’s constantly refining its algorithms to provide the most relevant and high-quality results to its users. So, to rank, your website should contain specific key elements, and the most important are the following:

  • Relevant, informative, and high-quality content. If you incorporate well-written content that provides value to the end user on your website, Google will value it. Websites that are consistent in publishing high-quality content that matches user intent are more likely to rank.
  • Use of relevant keywords. Keywords are not something to be wary of or something that is hard to understand. Simply put, they are phrases that people type into the query to find what they are looking for. They help Google understand what your content is about and match it to relevant queries. It’s important to use them throughout your content, including in headings, meta descriptions, and image alt text, but it’s also important to avoid “keyword stuffing,” which can hurt your rankings.
  • User experience. If your website is easy to navigate, has clear calls to action, and provides an overall great user experience, Google will love it. That’s why websites which are well-designed and optimized for user engagement are more likely to rank well. For this, you will need a great website development agency that can partner with you to reach your vision.
  • Mobile-friendly design. More than half of the world’s internet traffic comes from mobile devices, and that’s why Google places a high priority on mobile-friendly websites. 
  • High-quality backlinks, which are links from other relevant websites that point to your site. Google views backlinks as a vote of confidence in your site’s content and authority. Websites that have a strong backlink profile with links from reputable, relevant sources are more likely to rank well.

Other than this, it’s important to be up-to-date with the website’s technical SEO (search engine optimization) and in line with current best practices, so you can improve your website’s visibility and attract more traffic from Google.

Google provides the audience with results it finds relevant for the query

#2 It Can Grow Your Business Across Multiple Platforms

If we’re talking bread and butter of successful content marketing, we mean – content. It’s a versatile approach that can be used to reach a wide audience and establish your brand. It can be divided into three elements – visibility, reputation, and traffic. 

Increased Brand Visibility

If you create and share high-quality and engaging content that is keyword rich but also provides value to your target audience, it’s a great and effective way to increase your brand’s visibility. If you are consistent in producing what resonates with your target audience, you can build brand awareness and establish yourself as the leading voice in your industry. 

When your audience sees that you are consistently providing valuable information, they will be more likely to trust your brand and turn to you when they need your products or services. Additionally, when your content is shared on social media or other platforms with the help of a social media marketing agency, it can reach even more potential customers, increasing your overall brand visibility.

Improved Brand Reputation

When you create and share high-quality, informative content, it doesn’t only increase your brand’s visibility – it can also establish your business’s reputation. Offering value in your posts and other content across different platforms will build a trustful connection with your customers. By being able to provide not only valuable information but also solve problems and answer questions, you gain credibility. Over time, this can lead to a positive reputation for your brand and can help differentiate you from your competitors.

Increased Website Traffic

Once your content appears in search engine results pages (SERPs), it will start attracting more clicks and visitors to your website. Additionally, when your content is shared on social media or other platforms, it can drive even more traffic to your site. In the end, increased traffic will generate more leads and sales.

#3 It’s Cost-Effective and Efficient

We’ve already mentioned that content marketing is like the bread and butter of digital marketing. And just like bread can be both filling and affordable, it’s similar to implementing quality content – it’s both an efficient and cost-effective way to achieve your goals. Down the line, it will save you money while also resulting in more traffic, more customers, and increased revenue.

Is It Really Cost-Effective?

Compared to other forms of marketing, such as traditional advertising, content marketing can be relatively low-cost and provide a higher ROI. It’s true that creating high-quality content requires time and resources, but in the end – it proves to be a more cost-effective way to reach your target audience compared to any other form of advertising. Additionally, content marketing can have a longer lifespan than traditional advertising, as content can continue to drive traffic and generate leads long after it’s been published. The bottom line is that your investment continues to pay off over time.

How Does It Enable Higher Conversion Rates?

The most effective way to convert prospects into customers is to fully embrace content creation. But only if you produce content that is highly informative and addresses the interest points of your target audience, you will be able to build trust and establish yourself as an authority. This, in turn, can lead to higher conversion rates, as prospects are more likely to turn to you when they are ready to make a purchase. Plus, by creating content that educates your audience about your products or services, you can help them make more informed decisions.

A laptop with a rocket flying over
Crafting content will unlock the power of persuasive storytelling that converts

#4 It Supports Other Marketing Strategies

Content marketing, when done correctly, plays a significant role in enhancing and supporting other marketing strategies. The value of well-crafted content extends beyond engaging a target audience in conversation. It serves as an essential foundation for executing other marketing tactics.

It Incorporates the Efforts of the Professional SEO Agency

Search engine optimization (SEO) is a vital component of digital marketing, and if you want it done right, you should find the best SEO agency that offers SEO marketing services. They can help you with optimized and good-quality content because it’s an excellent vehicle for search engines. It creates organic traffic through keywords, links, and backlinks, which help to rank pages high on SERPs. Optimum utilization of SEO creates better visibility, increases leads, and ultimately leads to conversions.

You’ll Keep Your Social Media Audience Interested

Effective social media marketing requires you to keep your audience interested and engaged. Content marketing helps to keep your social channels active and provides enough material to share. The right content can be a conversation starter, garnering responses and reactions that lead to shares and engagement. It also increases your following and ensures a consistent connection with your audience.

Gets You Value for Your Money When Investing in Paid Advertising

Paid advertising offers visibility, but it can be expensive. A combination of paid advertising and content marketing can work together to create value-driven advertising that reinforces a brand’s message. A quality content strategy can increase organic traffic and reduce advertising costs.

Marketing strategy chart
Content is the backbone of a successful marketing strategy as it fuels other digital marketing techniques

#5 You’ll Get the Most Out of Your Marketing Analytics

Marketing analytics is the process of measuring, managing, and analyzing marketing performance data. It enables your business to monitor the effectiveness of all marketing initiatives, track website traffic, measure customer engagement, identify opportunities for improvement, and optimize for better marketing ROI.

Content marketing plays a crucial role in marketing analytics because it creates measurable data that can be analyzed to determine what’s working and what isn’t. Quality content can generate a range of metrics, such as website traffic, social media engagement, and click-through rates. These metrics provide valuable insights into customer behavior.

One guy portrait working from home sitting on the sofa
Data-driven decisions are only as good as the data you collect

Employ Our SEO Agency and Reap the Benefits of Content Marketing for Your Small Business

Content marketing is a valuable business marketing strategy that can help you reach your target audience, drive traffic to your website, and generate leads. If you’re looking for a content marketing agency to help you reach your goals that also works as a local SEO marketing agency, you’re at the right place. At Made Online, we offer SEO services that combine expert content creation with technical optimization to help small, medium, and other businesses improve their online visibility and grow their customer base. 

By combining expert content creation with technical SEO optimization, we offer a full suite of SEO services that can help you reap the benefits. Ready to take your business to the next level? Contact us today to learn more about how our YouTube SEO services agency can support your content marketing efforts.

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