Expertise and trust are everything in the high-stakes world of finance. Still, being the go-to expert in your field isn’t enough to keep clients walking through the door. To truly succeed, you need to make your presence known, and that’s what digital marketing for financial services is all about. Here’s why a professional SEO agency is a smart investment for your business and all the ways these experts can help you stand out in a competitive market.
Digital Marketing for Financial Services – Is It Really That Necessary?
Around 58% of small businesses have jumped on the digital marketing bandwagon, and most plan to invest even more in it. When it comes to the financial sector, like banks, investment firms, and insurance companies, these businesses are already doing it, or at least planning to. Most of the budget is going towards social media marketing, content creation, and search engine optimization (SEO).
But why the rush? Well, today’s consumer is just one Google search away from finding exactly what they need, financial products included. Google’s search index is the largest library in the world, but it’s also its busiest marketplace. If your business takes a good ranking position, it’s not just standing out – it’s stealing the show. In other words, your audience is online, and if you want to reach it, you need to be there, too.
What Are the Benefits Compared to Other Types of Marketing?
Gone are the days of cold calls and generic pitches – digital marketing has shifted the game to smart, data-driven strategies that actually connect. Plain and simple, the old-school advertising methods just don’t cut it anymore. Here’s how going digital gives you the edge:
- Cost-effective – get more bang for your buck compared to pricey print and TV ads,
- Measurable results – keep track of what’s working and make informed decisions based on that,
- Wide reach – connect with a bigger audience, far beyond traditional methods,
- Targeted demographics – zero in on the exact audience you want to reach, with no wasted efforts,
- Optimizable – analyze, tweak, and perfect the campaigns for maximum efficiency.
Besides these perks, digital marketing is a super smart move for financial companies because of the unmatched versatility it brings. Banks, insurance firms, and investment groups face strict regulations that often make it tricky to promote their products and services the same way other industries do. But with so many options at your disposal, you can find the perfect strategy to reach your audience without breaking any rules. And the best part? You can always get help from a digital advertising agency – these pros know exactly how to make it work.
Why Your Business Needs a Digital Marketing Agency for Financial Services
According to an annual survey, chief marketing officers (CMOs) from Europe and North America reveal that a solid 7.7% of their companies’ revenues were funneled into marketing. And really, whether you’re in the finance, retail, or tech industry, businesses everywhere are on the hunt for agencies that offer social media and SEO marketing services, among other things.
But is it really necessary to bring in the pros? Can’t you just DIY it? Well, think of it this way – just like you wouldn’t let someone with no experience handle your clients’ money, you shouldn’t tackle this whole ordeal solo.
When you hire an SEO digital marketing agency, you’re getting a team of experts who eat, sleep, and breathe the online strategy. They know what clicks, what flops, and, most importantly, why. Plus, it frees you up to focus on what you do best – crunching those numbers – while the pros handle the digital grind. To figure out if it’s the best course of action, ask yourself the following questions:
It’s a Cost-Effective Investment That Will Bring Some Real Results
Handling marketing in-house can be tough, especially for small businesses that don’t have the budget to bring on a full squad of marketing pros. But with a professional agency, you get instant access to a dream team of experts in SEO, content writing, social media, PPC marketing, and so much more. No need to spend big bucks on hiring, training, or fancy software. You get everything you need for a solid strategy that delivers results!
The Right SEO and Content Marketing Agency Will Help You Create a Killer Strategy
An effective marketing strategy isn’t about randomly throwing tactics at the wall to see what sticks. You need a carefully crafted strategy that pulls together every aspect towards a common goal that aligns with the objective of your business.
And that’s another thing, too – every business is different, with unique goals, services, and audiences. A one-size-fits-all approach simply doesn’t cut it. That’s why an online advertising agency will create a customized plan just for you, considering everything from your brand identity to your business goals.
Plus, these experts are always on the pulse of the latest marketing trends. They’re constantly learning and evolving with the changing landscape. They know how to analyze these changes, understand your competition, and implement effective strategies, keeping this virtual ball rolling.
These Pros Can Optimize Your Website to Get on Google’s Good Side
For any business out there, especially in finance, the customer-first approach is crucial, and it all starts with a solid website. After all, it’s the hub where all your marketing efforts lead, and it should be treated as such.
An SEO marketing agency can help boost your organic ranking, meaning you’ll get a better chance to reach a desirable spot on the search engine results page (SERP). This ensures potential customers find your content before they even see your competitors.
However, getting people to your website is just the first step – keeping them there is the real win, and these agencies help with that, too. In a world where it takes only 0.05 seconds for a person to decide if they’re staying on the page or bouncing, web design and that notorious loading speed are both super important. But above all, the website needs to be easy to navigate. Guiding visitors to take the next step, like opening an account, applying for a loan, or scheduling a consultation.
An SEO and Website Development Agency Will Help Your Website Shine on Every Device
A whopping 70% of financial customers now prefer the convenience of mobile or online banking over traditional methods. But it’s not just your clients who are hooked on mobile – Google’s algorithm is, too. There’s this thing called Mobile-First Indexing, meaning responsive web design optimized for all screen sizes, takes the spotlight in search rankings, leaving desktop-only sites in the dust.
A Digital Marketing and Content Writing Agency Can Help You Establish Your Business as a Trusted Brand
Even though Google’s E-A-T framework got an update with E-E-A-T, trust remains at the heart of the algorithm when it comes to filtering out quality content. In other words, if you want to rank well, valuable and relevant content usually does the trick.
But beyond pleasing the algorithm, producing quality content is key to building trust with your clients and establishing yourself as a thought leader in the industry. And in the financial world, trust is everything – you know that better than anyone.
When potential clients are weighing their options, they want to feel confident that they’re choosing a brand that offers the best guidance. In fact, 84% of consumers are more likely to go with a company that provides educational content. The right content strategy agency can help you craft and distribute that content effectively. Here’s what usually does well in the financial sector:
| E-Books | In-depth resources that provide valuable insights on complex financial topics |
| Guides | Step-by-step instructions that help customers navigate financial decisions |
| Blog Posts | Regularly updated articles that keep your audience informed about trends, tips, and news |
| Infographics | Visually engaging content that simplifies complex data and concepts |
| Videos | Dynamic content that captures attention and explains concepts more clearly |
No Time for Social Media? A Professional Social Media Agency Can Handle That Too!
Let’s face it – social media has us all hooked. For more than half the world, scrolling has become a daily habit we just can’t quit. And while you might be using it to unwind, your customers are out there too, making platforms such as Facebook and Instagram the perfect places to grab their attention.
Social media is the second most popular place people go to search for products or services – right after Google. Having an active social media plan will help you connect with your current customers and attract new ones. It also makes customer service a breeze, allowing for fun, two-way conversations that strengthen relationships. And let’s not forget recruiting – on platforms such as LinkedIn, finding your next superstar employees is a piece of cake.
But who has the time to keep up with it all, especially when you’ve got a business to run? Luckily, a social media management agency is here to turn those likes and shares into something tangible. Leave the scrolling to them and enjoy the results!
A Made Online Success Story That Shows We’ve Got Even More Tricks up Our Sleeves
When a small bank reached out to us at Made Online, we knew we had to think big. We started by implementing a comprehensive strategy, focusing on SEO, content marketing, and social media engagement.
The results were impressive if we do say so ourselves – organic search traffic skyrocketed by 45%, and their social media channels saw a 60% increase in engagement. Our efforts increased website visits, but they also boosted customer trust, and that’s what we’re most proud of.
But we didn’t stop there. Noticing that the keyword “banks near me” gets 70,000-118,000 Google searches per month, we went all-in on local SEO. The payoff? A 35% jump in local traffic, with more customers walking through their doors than ever before.
And we’re not even done yet. We continue to fine-tune the strategy, staying ahead of industry trends and the ever-evolving landscape. After all, it’s the only way this small bank can roll with the big boys, one click at a time!
Keep Crunching Those Numbers While Made Online Handles the Rest
Ready to take your business from good to absolutely unstoppable? Contact us at Made Online, and we’ll do our best to add you to our long list of success stories. Whether it’s a small bank or an investment firm, your business deserves more than just clicks – it deserves to truly shine! Together, let’s turn it into a powerhouse, one smart strategy at a time.
