Engaging the audience with quality content has been one of the crucial tactics in digital advertising for quite some time, and for good reason. If you’re on the road to success and you’re wondering why content marketing works so well for businesses in all niches, stick around – we’ll break down this topic in our blog post. Once you learn its importance, it’ll be clear that content is one of the main aspects of advertising you must include in your strategy.
Content Is King for Business Growth
Content marketing is an advertising strategy that involves the creation and distribution of carefully curated content aimed at a brand’s target audience. It comes in many forms – from blog posts on your website to emails, social media posts, or videos. The benefits you get from posting targeted content for niche audiences and following content marketing trends cannot be overstated. Every established brand has a content marketing agency by its side – if you’re trying to grow your small business, you’ll make sure to hire professionals to take care of your digital marketing and content needs.
How Do You Create Quality Content?
Before we delve into the importance of content marketing, let’s talk a bit about the importance of quality. Not all content is great and beneficial for business growth – there are certain rules that must be followed if you want your blogs or social media posts to be successful. Sure, SEO is important, but you need more than that. Writing has to be original, it has to convey the message of your brand. It has to be well-written, straightforward, and engaging. Brands must be consistent with what they post – to build your credibility, you have to develop your own style and stay true to it.
The Most Obvious Perk – SEO and Content Marketing Synergy Lead to Improved Visibility of Your Brand
In this day and age, what better way to make yourself known than by improving your online presence? To do that, you need a professionally looking website filled with informational blog posts. Every marketer’s priority is ranking their clients’ content high on SERPs, and one of the main strategies to achieve this goal is optimizing blog posts – SEO is one of the pillars of proper digital marketing strategy. The synergy of SEO and good content writing is what leads to better visibility, and once you have that, the improvement of your business will follow naturally.
Your Website Will Be More Interesting and Useful If Filled With Quality Content
When a potential customer finds themself on your website, it would be beneficial for you to have them stay there for a while and explore what services or products you offer. This way, they might decide to trust you and purchase from you. Of course, no one will stick around on a website that has nothing to offer – it has to be filled with engaging, informative content. If a reader can extract some value from what’s written on your blog, they will perceive your brand as reliable and trustworthy, making them more likely to become your customer.
Social Media Content Strategies Are Also Crucial for Increasing Engagement
As we’ve mentioned, content comes in many different forms. Blogging for business success isn’t the only way. The digital marketing landscape is a rapidly changing one, and social media is currently one of its focuses. Having a good social media strategy will go a long way, especially if you have an experienced social media manager by your side.
Remember – Content Is What Defines Your Brand
What you write on your website and social media channels (of course, we can’t overlook visual content and its impact) will greatly contribute to how customers perceive your business. So, before you post anything, it’s crucial to ask yourself – what message about my brand I want to convey?
This will partially depend on your niche, as some products and services require a bit more “serious” marketing, while others can afford to be marketed a bit more playfully. For example, if you’re writing blogs for a medical clinic, you would want to write in a professional, formal tone. On the other hand, if you’re doing content marketing for E-commerce stores, you can afford to be informal in your writing, or even add a joke or two in your blog.
It’s Also One of the Best Ways to Build Trust With Your Audience
All those carefully written blog posts don’t just fill your website. The information readers find useful serves the purpose of building trust between you and them. How so? The reason is quite simple – the educational content you offer for free shows that you truly care about your customers. You provide answers to their questions or solve their problems with the information you post.
This sends a message your product or service is what people need, making them more likely to choose your brand to spend their money on. The idea behind content marketing is to help, not sell – by helping, you’ll consequently make people want to buy whatever you’re selling.
Quality Content Marketing Strategies Result in Better Leads and Higher Conversion Rates
High-quality leads are those who come to your website or social media account and have a high chance of turning into customers. These leads could be people who are already aware of your brand’s reputation and expertise, or those who are looking for a solution to their problem and considering their options. Either way, your goal is to ensure they choose your brand.
Be Aware of the Power of Keywords
How can content help you reach potential customers? To the scene comes another one of the numerous benefits of SEO. By incorporating specific keywords into your posts, you can attract the right kind of audience. Adjusting your keywords to fit a certain search intent will ensure that people who come to you are looking for solutions or answers you can provide. The art of using keywords is a complex one, and depending on what kind of keywords you use, you can attract people in different stages of buyer’s journey:
- Awareness phase – At this stage, your potential customer knows they have a problem, but they haven’t researched it in depth yet. They may or may not be aware of your business. Your goal here is to provide as much information as you can – keep in mind that taking any action isn’t the point in the awareness phase. Your content isn’t aimed at converting, but rather educating about a problem.
- Interest phase – Once your potential customer is aware of their problem and has learned about it, they are ready to find the solution. At this stage, they should know about your business and understand that you offer a product or service that will help them. Your content should discuss the solutions to challenges. Your potential customer is considering your business.
- Decision phase – The person is ready to make their purchase, but they haven’t yet chosen your brand – they’re deciding between a few businesses. What you can do to persuade them to choose you is provide positive customer reviews, success stories, or case studies that demonstrate your professionalism and quality.
- Loyalty phase – Once you have someone as your customer, you want to make sure they remain loyal to your brand, and content can help with that. It’s there to remind them of you, but also show them how to get the most out of the product or service you’ve provided them with.
Lower Costs And Longer Results When Compared to Traditional Marketing
We can’t say that traditional marketing doesn’t have its perks or that it doesn’t bring results. Still, it’s safe to say that content marketing is a better investment in terms of ROI. When it comes to traditional marketing, you have to keep paying as long as you want your ads to be visible. On the other hand, content marketing only has an up-front cost of creating posts or other forms of content. Once you pay for it, and it’s published, it’s yours – you never have to pay for it again. This investment is much longer-lasting, especially if you have invested in SEO as well.
Consumers Prefer Content to Classic Ads
The psychological aspect of content marketing is also quite different from traditional advertising. Classic ads are all about pushing your product to the consumer – you’re directly calling them to purchase something from you.
Content is the opposite – it’s all about consumers coming to you on their own like they’re being pulled to you. You’re not saying “We’re the best, choose us” – you’re letting the value of the content say it for you. People respond well to this subtle form of advertising. Just think about how many times you’ve skipped an ad on YouTube, and it will be clear that content is where your focus should be when creating your advertising strategy.
If You Don’t Invest in Quality Content Advertising – Your Competitors Surely Will
We’ve said a lot about the power of content marketing – if you’re not running to find an advertising agency to create something great for your brand, what are you doing? All jokes aside, you can rest assured that every brand with a large online presence and a good reputation is continuously investing in this form of advertising. You don’t want to be behind your competition, right? Content marketing is here to give you a fighting chance and offer you an opportunity to create your unique voice that will set you apart from brands that offer similar products and services.
Trust Us – You Need an Advertising Agency By Your Side
Many businesses, especially small ones, doubt that hiring an advertising agency is worth the costs. It’s not unusual for clients to think that the price of digital advertising services is too high – all marketers know this struggle all too well. However, once you see what a good advertising strategy can do for your business growth, you’ll never doubt digital marketing again. Of course, you can always try to handle your own marketing needs, but why do this when there are professionals who know the ins and outs of the digital landscape? Instead of wasting your time to figure out what works for you, let experts do their magic – you won’t regret it!
Now That You Know Why Content Marketing Works So Well – Are You Ready to Reach Out to Our Content Writing Agency?
If you’re serious about growing your business, our content writing and SEO marketing services are exactly what you need. Made Online is here to help you – we specialize in writing engaging, high-quality content that will perfectly represent your brand and attract new customers. Our writers will impress you with their skills, so contact us to learn more about our services, and let’s work together!