With over 70,000 chiropractors in the US alone and around 2,500 new ones entering the field each year, being great at what you do isn’t enough to make your practice stand out. You need to get the word out, and that’s where digital marketing for chiropractors comes in. Here are the most effective strategies that can help your chiropractic clinic thrive.
Digital Marketing for Chiropractors Will Help Relieve Your Practice’s Online Back Pain
Building a successful chiropractic practice involves more than just cracking backs. While traditional advertising methods and word-of-mouth work great for growing your business, relying solely on them just won’t cut it.
Your potential patients are online, and you have to meet them there. A whole lot of people are Googling their way to better health – believe it or not, nearly 5% of all Google searches are health-related. Most of them are checking healthcare providers online before they even think about picking up the phone. In fact, people searching for services like physical therapists and chiropractors are the most likely to make a call right after their search.
We could keep going, but you get the idea – search engines are powerful tools for growing a business, and a digital marketing strategy will help you with that. It can put your practice front and center, delivering the right info to potential patients when they need it most. All in all, a healthy online presence means a thriving chiropractic business.
A Solid Strategy Will Help You Reach the Right Crowd and Turn It Into New Patients
Imagine depending solely on local campaigns or referrals to bring in new patients – doesn’t sound fun, right? It’s time-consuming, expensive, and a headache to track. That’s exactly where digital marketing for a chiropractor shines.
Put up a billboard, and you’re just hoping the right people see it. Not to mention, it’s pretty expensive. But with an online marketing strategy, you can target the exact audience you need, meaning, the people most likely to need the expert care you provide. Here’s how to define the target audience and make sure the message hits home:
- Identify the ideal patient – what are their age, location, lifestyle, and health concerns?
- Understand their pain points – what problems are they looking to solve, and how can you help?
- Most popular online spots – are they scrolling through social media, searching on Google, or reading health-related blog posts?
Various Marketing Efforts Will Work Together to Build Your Brand
Working with a digital advertising agency will do much more than just drum up some buzz and get a few people to stroll into the clinic. Through various means, such as search engine optimization (SEO), quality content writing, and endless social media posts, you can build a rock-solid reputation for your practice.
Transparency is key, and when patients see that you’re upfront about the services you offer and how it works, their trust skyrockets. This sets you up as the expert in your field, making your clinic the place to be for anyone in need of chiropractic care.
Implementing This Strategy Won’t Break the Bank (Or Your Back)
Compared to old-school marketing, online strategies like SEO and PPC advertising offer a way better bang for your buck. With an affordable SEO agency, the content can reach a wider audience, and the best part is it will keep working for your practice long after it’s been implemented. Even if you’re starting with a small budget, you can still see results and gradually build up your online presence over time.
This is the main difference between SEO and PPC – PPC campaigns such as Google Ads keep the momentum going as long as you’re willing to invest. However, PPC stands for pay-per-click, meaning, you only pay when someone actually clicks on the ad. So, between the two, SEO will definitely bring in longer-lasting results, but combining SEO and PPC is always an option, and many businesses are doing just that.
The Official Website – The Spine of Your Digital Marketing Strategy
Did you know that 88% of healthcare appointments are booked over the phone? It makes sense – when it comes to something as personal as your health, you’d rather talk to a real human being.
But here’s the thing – before the potential patients even pick up the phone, they’re going to do a deep dive online, and that’s where the official website comes in. With the right SEO strategy, it can climb up the search engine results page (SERP), leading to increased online visibility. Once a person reaches the website, it should be the go-to spot for learning about your services and booking appointments. For this, here’s what’s super important:
The Design Should Exude Professionalism
As we just mentioned, most people do their homework online but prefer to pick up the phone when it’s time to book an appointment. In fact, only 2.4% of appointments are actually scheduled online.
This is mostly because people aren’t comfortable typing in personal details or the reason for their visit into an online form. However, that doesn’t mean you should neglect the website – far from that, it’s the first thing you should improve. The website needs to have a sleek, professional style that reflects your brand, and not just to look good, but to actually make the practice feel more trustworthy and put patients at ease.
It Should Be Easy to Use and Navigate
Who likes getting lost on a website, scrambling to find a simple phone number or an address? The easier it is for the potential patients to find what they need, the more likely they are to take the next step, so a user-friendly site is a non-negotiable part of the equation. It has the potential to turn curious visitors into loyal patients, and that’s the final goal, right?
Responsive Design Is a Must
One crucial aspect a professional website development agency can implement for you is responsive design. With mobile searches accounting for over 60% of traffic, if the website isn’t mobile-friendly, you’re missing out big time. Also, nearly half of these mobile searches use voice commands, and the website can be tweaked for that too. Whether they’re driving or just too busy to type, people can reach your business with one simple question – Siri, can you find me a chiropractor nearby?
The Website Needs More Than Just a Pretty Face – Quality Content Is Where It’s At
In a world where attention spans are shorter than ever, you might think blog posts are a relic of the past. But that’s where you’d be wrong! Around 77% of internet surfers read blog posts. Why? Because people want valuable information, especially when it comes to their well-being.
Just think about it – if someone is considering a chiropractic treatment, what’s their first move? A deep dive into Google, of course. And if your website and other platforms are packed with high-quality content, not just written but other types as well, it becomes a goldmine of information they’ll trust and rely on. Here’s what an experienced content marketing agency such as Made Online can help you with:
- Educational blog posts – explain common chiropractic treatments like spinal adjustments or posture correction,
- Patient success stories – share testimonials and stories from satisfied patients,
- Case studies – highlight specific cases where your chiropractic treatment made a difference,
- Wellness tips – offer advice on improving posture and preventing back pain,
- FAQs – answer the most frequently asked questions about chiropractic care and its benefits.
Here, consistency is key. By regularly providing valuable information, you’re building trust among potential clientele. Over time, your practice could become the go-to resource when people need answers about their health, and that might just turn them into loyal patients who keep coming back for more.
Reviews Are Also Important for Boosting Your Practice’s Credibility
Around 93% of people use reviews to research different practices, and a whopping 84% of them trust those reviews just as much as they would a recommendation from a friend. Also, it only takes one to six reviews for potential patients to get a clear picture of your practice. All in all, showcasing glowing reviews could be the difference between someone booking an appointment or moving on to the next chiropractor.
Local SEO Will Further Help Turn Clicks Into Visits
An SEO digital marketing agency for chiropractors who has all the tricks of the trade will implement one more important strategy – local SEO. It’s similar to standard search engine optimization, but it focuses on a specific geographical area with location-based keywords and other methods.
Why is this important? Well, 46% of searches are aimed at finding a service in a specific area by including the city, neighborhood, or a simple “near me” tacked on. Even if someone just types “chiropractic clinic” into the search bar, Google’s algorithm will suppose they are looking for a local business and pack the SERP with clinics in their particular area. So, with a solid local SEO strategy and a Google Business Profile to match, the clicks are far more likely to turn into real-life patients lying on your drop table.
There’s Nothing Quite Like Social Media When It Comes to Building a Strong Online Presence
According to HealthGrades, around 90% of Americans are turning to social media for health-related information, marking a huge shift in how people search for wellness advice. Therefore, having both a strong website and a solid social media presence is the ultimate combo.
On Every Platform Out There, the Possibilities Are Endless
Social media platforms offer a fantastic way to connect with patients and boost brand awareness. For instance, you can share daily health tips on X, and this can make you the go-to resource for many people when it comes to wellness advice. Or, you could post fun photos of the team on Instagram, giving your followers a peek behind the curtain and adding a personal touch to the practice.
And don’t forget about sharing your blog posts, the latest chiropractic news, and practice updates. On top of that, you can conveniently answer questions from patients, creating an ongoing conversation. There are so many ways to use these platforms, and while that’s ultimately a good thing, it can also be tricky to know where to start. Luckily, a professional social media management agency can always help.
A Made Online Case Study – Here’s Our Success Story That Literally Speaks Volumes
When a local chiropractic clinic came to us at Made Online, they had a solid practice but were struggling to turn online visibility into tangible results. They had a website, but it wasn’t doing enough to convert clicks into appointments. So, our designers and developers worked as a team to make it not just visually appealing but also highly functional and user-friendly.
Next, our content writers, with plenty of knowledge about medical topics and even more experience in conducting thorough research, got to what they know best. This content was optimized for search engines, ensuring it reached the right audience.
We also tackled local SEO and took over their social media strategy, creating engaging content for their Instagram and X accounts. Within just a few months, the clinic saw a significant increase in patient inquiries and appointments. Their social media engagement skyrocketed, which built trust in the community. This is enough evidence to show that with a professional SEO agency, your clinic’s online presence can be turned into a powerful tool for growth. Here are some numbers to paint a clearer picture:
Made Online Is Here to Crack the Code on Your Chiropractic Practice
With your hands full helping patients feel their best, who has time to master digital marketing between appointments? That’s why working with an experienced SEO marketing agency such as Made Online will be your best marketing investment by far.
Our team of experts knows exactly how to make your clinic stand out online – almost as well as you know how to relieve back pain! Let us create an online presence that not only fills the schedule but also turns first-time visitors into loyal patients. Connect with Made Online today and let’s get to talking about how we can turn your chiropractic practice into a trusted source and a local favorite!