Building your online presence requires many inevitable steps, like strategically choosing the right platform. So, if you’re wondering why use WordPress, among other options for your website, know it’s the first name that pops out when it comes to versatility and reliability. Let’s discover the compelling reasons that position this platform at the forefront of website development.
Why Use WordPress Instead of Other Platforms?
WordPress, an open-source platform is known for its unparalleled versatility – from a user-friendly interface and robust content management system to a vast ecosystem of plugins. It offers many other benefits that empower you to effortlessly create, customize, and manage sites of any type. With SEO-friendly features, cost-effectiveness, regular updates, and an extensive library of free backup plugins, this platform is the cornerstone for a successful and secure online presence.
In fact, there are amazing statistics about marketing trends and why using WordPress will only do you good. For example, did you know that more than 45% of all websites in 2023 use precisely this platform? So, why not take a leap of faith and try one of the best go-to choices for crafting dynamic and feature-rich sites?
#1 It’s Flexible and Customizable for Every Website Type
With a vast library of themes and templates, this platform caters to diverse aesthetics, ensuring that your website’s design aligns seamlessly with your brand or personal style. Whether you’re building a portfolio, an e-commerce platform, a blog, or a corporate site, this platform has you covered with adaptable options for your unique vision.
Whether you’re a creative entrepreneur, an online retailer, or a content creator, this platform provides the flexibility to sculpt a digital presence that precisely meets your needs, making it the ideal platform for every site type.
Diverse Range of Themes Provide Unmatched Flexibility
The platform stands as the world’s leading website-building platform for good reason. Achieving an ideal visual design for your site is effortlessly attainable through different themes you can install on the WordPress platform. Here are some popular and widely used themes:
- Divi – Known for its versatility and user-friendly drag-and-drop builder.
- Astra – Lightweight and customizable, suitable for various types of pages.
- OceanWP – Offers a responsive design with multiple layout options.
- GeneratePress – Fast, lightweight, and flexible, ideal for performance-oriented sites.
- Avada – A multipurpose theme with a wide range of customization options.
- Enfold – Known for its simplicity and ease of use, suitable for business sites.
- Neve – A lightweight theme with a focus on speed and customization.
- Sydney – Ideal for a business with its full-screen slider and custom elements.
- The7 – A versatile theme with pre-built pages for quick setup.
- Hestia – Clean and modern, suitable for startups and small businesses.
#2 It Boasts With Robust Ecosystem of Plugins
With a vast library of both free and premium options, users can easily enhance their websites with additional features and customize the design to suit their unique needs. Plugins, ranging from SEO tools to e-commerce integrations, extend the platform’s functionality, providing solutions for various requirements without the need for intricate coding.
Considering the importance of digital marketing, Themes, on the other hand, allow for effortless aesthetic customization, ensuring that the website’s design aligns seamlessly with the brand or personal vision.
The addition of plugins significantly enhances site functionality in various directions, catering to diverse needs from a blog, eCommerce, and a social media marketing agency to search engine optimization. Whatever challenge you encounter, there’s a plugin ready to provide a solution.
#3 It’s Regularly Updated With the Best Performance
For 12 consecutive years, the platform has maintained its status as the fastest-growing Content Management System (CMS). In the year 2021 alone, the platform experienced remarkable growth by acquiring the highest number of websites, contributing an additional 9.3% to its already noteworthy user base.
So no wonder the platform’s commitment to staying at the forefront of digital innovation is evident in its regular updates, a hallmark of the platform’s reliability and security. The dedicated team behind it consistently releases updates that not only introduce new features and functionalities but also address any potential vulnerabilities.
These updates not only enhance the user experience but also contribute to the platform’s adaptability to evolving web standards and technologies. The continuous improvements make sure that WordPress websites remain not just current but also well-protected against emerging threats.
Simplified Updates Make It Easy to Use
Getting people to your site isn’t as easy as you thought, right? However, with top-notch updates, it gets quite a straightforward process. These regular updates are user-friendly, with automatic options available, making it seamless for site owners to keep their sites optimized and secure without advanced technical knowledge.
#4 It Has SEO-Friendly Features for High Ranking
In the expansive landscape of website development, it stands as a towering platform, renowned not only for its user-friendly interface but also for embedding intrinsic SEO-friendly features. From best-crafted and well-structured code to customizable permalinks, the platform forms a robust foundation for effective search engine optimization. This emphasis on SEO is particularly significant for a business seeking digital prominence.
Engaging the services of a professional SEO marketing agency ensures that WordPress’s capabilities are harnessed to their fullest potential, optimizing meta tags, headings, and image alt text. Moreover, the integration of SEO plugins becomes a strategic move, allowing for fine-tuning through elements like XML sitemaps, breadcrumbs, and seamless social media integration.
In a holistic approach to online presence, this collaboration between a website development agency and the best SEO agency becomes crucial, ensuring that WordPress not only creates visually appealing and user-friendly sites but also elevates them to higher visibility and relevance in the competitive online landscape.
#5 It Has a Responsive Design Ensuring Diverse Screen Functionality
The platform’s commitment to responsive design means that websites built on the platform automatically adjust to the screen size of the device, be it a desktop, tablet, or smartphone. This not only enhances user satisfaction but also aligns with the current emphasis on mobile-friendly browsing.
Apart from premade themes that are crafted to make sure design and user experience are prioritized, businesses can also have a custom theme that is tailored to your needs and made with your input. With the help of a website development agency, you can have your own website, coded to fully address everything you need and implement the features your business requires.
#6 It Provides User-Friendly Interface for Easy Management
Every professional content marketing agency uses this platform, and it shouldn’t be a shock since more than 800 million sites actually use it. This highly used platform stands out as a powerful CMS due to its unparalleled efficiency in organizing and managing digital content. At the core of its CMS capabilities is a user-friendly dashboard that simplifies the often complex task of content administration.
Users can effortlessly create, edit, and organize diverse content types, from text and images to multimedia elements. The intuitive interface allows for seamless navigation, making content updates and additions a straightforward process for users of varying technical backgrounds.
WordPress Offers Robust Architecture for Seamless Content Organization for Your Website
Beyond its user-friendly interface, the platform excels in streamlining the content creation workflow. The platform’s robust architecture enables effective content categorization and tagging, facilitating the creation of a well-organized and easily navigable site. The CMS also supports intricate content structures, making it ideal for websites with large amounts of information or complex hierarchies.
#7 It’s a Free and Cost-Effective Option
WordPress’s open-source nature not only empowers users with creative freedom but also makes it an exceptionally cost-effective choice for website development. As a free and open-source platform, the platform allows users to download, install, and modify the software without incurring any initial costs. This democratization of site building eliminates the need for expensive licensing fees, making it an accessible option for individuals, small businesses, and enterprises alike.
Furthermore, the extensive library of free themes and plugins minimizes the necessity for custom development, significantly reducing associated expenses. Even for those who want premium features, the cost of themes and plugins is often more budget-friendly than proprietary alternatives.
Check Out Potential Challenges and How to Overcome Them
While it stands out as a powerful and versatile platform, why choose WordPress amid its challenges? While this platform stands out as a powerful and versatile one, like any tool, it comes with its set of challenges. Let’s take a look at some of the most common ones and how to solve them.
400 and 500 Errors
The platform may encounter HTTP 400 or 500 errors, signaling issues with client requests, or server misconfigurations. To resolve 400 errors, such as error 404 or t, check for problematic URLs, clear browser cache, and ensure correct permalink settings. For 500 errors, investigate server logs for clues on internal server problems. Common solutions include disabling faulty plugins, updating themes, and increasing the PHP memory limit. If issues persist, consulting your hosting provider can provide insights into server-related adjustments.
Server-related errors can disrupt your site, often due to inadequate server resources or misconfigurations. To address this, optimize your server settings, upgrade hosting plans for better resources, and configure server parameters like PHP execution time. Monitoring server logs is crucial for identifying specific issues.
Security lapses may lead to errors such as “403 Forbidden” or login failures. Enhance security by using strong passwords, employing two-factor authentication, and installing security plugins like Wordfence. Regularly update plugins to patch vulnerabilities. Implementing SSL certificates for encrypted connections adds an extra layer of protection. Periodic security audits and monitoring for suspicious activities help fortify your site against potential threats.
WordPress Media Errors
Media-related errors, like upload failures or missing images, can be frustrating. Check file permissions to ensure proper access for uploads. If images don’t display, regenerate thumbnails using plugins like Regenerate Thumbnails. Verify image file formats and sizes adhere to WordPress standards. For persistent issues, examining PHP can help troubleshoot and rectify media-related errors.
The platform relies heavily on databases, and errors in this component can disrupt site functionality. Common issues include the “Error Establishing a Database Connection” message. To resolve, verify database credentials in the wp-config.php file, and repair tables using tools like phpMyAdmin. Regular backups are crucial to restoring data in case of corruption. Optimize your database periodically to maintain site performance and prevent potential errors. Consulting with technical support or database hosting administrators can offer specialized assistance for intricate database issues.
Unlock the Power of WordPress With Made Online
If you want to boost your business or overall online presence, you have to do a lot of things. Besides hiring a professional SEO agency with the best SEO marketing services, count on finding the platform that meets the demands of the ever-evolving online landscape.
Luckily, it’s more than easy – use WordPress to empower you to shape and elevate your digital presence effortlessly. Elevate your online presence with the expertise of a dedicated marketing agency. Contact Made Online today to unlock the full potential of your digital journey.